Contents • • • • • • • • History [ ] Charles Ragus founded AdvoCare in 1993 as a multi-level marketing (MLM) company that distributes dietary supplement products. The name AdvoCare is short for 'Advocates Who Care'. Before founding AdvoCare, Ragus worked as a regional vice president for Fidelity Union Insurance, and as a multi-level marketing (MLM) distributor for. He had initially founded the MLM company Omnitrition International in 1989. Ragus briefly played defensive end for the 's in the 1960s.

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He died in 2001 at the age 58. In May 2007, Richard H. Wright became president and CEO of AdvoCare.

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Wright had previously served as Chief of Staff for US Representative. Products [ ] AdvoCare sells several lines of under the brand names Trim, Active, Well, Performance Elite, Fit, and 24 Day Challenge. Business [ ] AdvoCare is a multilevel marketing company. In addition to revenue from personal product sales, AdvoCare distributors can potentially earn additional commissions from sales by any 'downline' distributors they recruit. According to Advocare’s 2015 income disclosure statement, the company had 623,003 distributors who had purchased product or received a check that year. Among them, 28% (177,443) earned a check from the company in 2015, thereby being classified as “active distributors”; active distributors received a total of 1,294,716 checks with an average annual compensation of $1,586, not including expenses.

For 2016, the company reported that 570,289 distributors had purchased product or received a check; 157,905 were active and their average annual compensation had declined to $1,429. Install Microsoft Office Macbook Air 2011 more. The average annual compensation for active distributors in 2012 was $1,781. In a 2010 court case Advocare said that it had around 60,000 active distributors, and had sold approximately 350,000 distributorships since 2003. AdvoCare is a member of the U.S. (DSA), and participated in the 2010 DSA Code of Ethics Communication Initiative.